Old City of Jeddah


Preparation of condition assessment files and recommendations for conservation works. Review of restoration methodology and scope of work assigned to the contractors involved in the rehabilitation works.

Historic Jeddah is situated on the eastern shore of the Red Sea. From the 7th century AD, the city was established as a major port for Indian Ocean trade routes, channelling goods to Mecca. It was also the gateway for Muslim pilgrims to Mecca who arrived by sea. These twin roles saw the city develop into a thriving multicultural centre, characterized by a distinctive architectural tradition, including tower houses built in the late 19th century by the city’s mercantile elites, and combining Red Sea coastal coral building traditions with influences and crafts from along the trade routes.
Within the framework of a larger contract between the Ministry of Culture and Strategy& Saudi Arabia (the global strategy team at PwC) whereby the latter was to advise the former on all matters related to the urban development of the Old City of Jeddah, Strategy& was seeking specialist advice on a comprehensive approach to the rehabilitation and upgrading of selected historic buildings located in Historic Jeddah, inscribed on the World Heritage list since 2014.

From – To

Strategy& Saudi Arabia Ltd. 
Khubar (KSA)

Ministry of Culture