The new West Midlands Designer Outlet in Channock Chase, Staffordshire, UK,  was opened for the visitors in 12 April 2021. It was developed by McArthurGlen Group.

The new center is located in Channock Chase, a satellite town north of Birmingham. With its 22,000 square meters of gross surface area, it is the 25th outlet of McArthurGlen Group in Europe. HYDEA S.p.A. developed the architectural concept design for this project.

The site of the new outlet is located in the English rural area and is largely surrounded by the nature reserve with wooded areas around a lake. This fact has influenced in a decisive way the planimetric and architectural choices, pushing the design process in the direction of maximum mitigation of the building complex with the surrounding environment.

The new shopping center has been designed in the traditional style of an English west midlands village. The characteristic part of this center is the central pedestrian axis that connects the main entrance and two central squares, placed one behind another, with the green area of ​​the nature reserve, which surrounds the outlet. The area dedicated to the playground for children is located precisely at this point, where the surrounding greenery of the natural reserve forest zone penetrates in the internal area of ​​the retail complex.

In addition to the architectural concept design project, HYDEA took care of the choice of construction materials, color composition, urban furniture design, lighting consultancy and artistic proposal for the fountain.

Our design partners: Holder Mattias Architects and Carve studio.