{"id":11441,"date":"2021-04-12T16:11:39","date_gmt":"2021-04-12T16:11:39","guid":{"rendered":"https:\/\/www.hydea.it\/progetti\/serravalle-design-outlet\/"},"modified":"2025-10-08T16:15:58","modified_gmt":"2025-10-08T16:15:58","slug":"serravalle-designer-outlet","status":"publish","type":"avada_portfolio","link":"https:\/\/www.hydea.it\/en\/projects\/serravalle-designer-outlet\/","title":{"rendered":"Serravalle Designer Outlet
Serravalle Scrivia | Italy"},"content":{"rendered":"

Serravalle Designer Outlet<\/h1>\n

SERRAVALLE SCRIVIA | ITALY<\/h6><\/h3><\/div>
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\"Serravalle<\/div><\/div><\/div>
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\"Serravalle<\/div><\/div><\/div>
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\"Serravalle<\/div><\/div><\/div><\/div>
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Master plan, architectural design of the shopping centre from earlier concept stage to final design, supervision of works.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>

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Located midway between Milan and Genoa in north-western Italy, Serravalle Designer Outlet<\/strong> is Europe’s largest Designer Outlet with over 200 shops, 10 restaurants, and indoor children playgrounds.<\/p>\n

The shopping centre has had several construction phases, from the initial phase, inaugurated in 2000, to phase 6 which was completed in 2014. The architectural style is reminiscent of the\u00a0characteristic architecture of Liguria and southern Piedmont.<\/p>\n

Serravalle Designer Outlet is a beautifully crafted space, designed to enhance the visitors\u2019 shopping experience. The colour scheme of the facades, the soft architectural lighting of the interiors and exteriors, and the meticulous landscaping of the green areas create a sense of pleasure <\/i>to the visitors, who are reminded of the charming atmosphere of the traditional villages along the Italian Riviera.<\/p>\n<\/div>

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Execution period<\/em>
\n1998 – 2017 (phase 1 to 6) | further extensions are ongoing <\/strong><\/p>\n

Client:<\/em>
\nSerravalle Outlet Mall S.r.l., Milan<\/strong>
\nMcArthurGlen Group, London<\/strong><\/p>\n

Floor area<\/em>
\n45.000 sqm<\/strong><\/p>\n<\/div>

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<\/i><\/span>Architecture<\/span><\/a><\/div>
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Notizie correlate<\/h2>\n<\/div>
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Master plan, architectural design of the shopping centre from earlier concept stage to final design, supervision of works.<\/p>\n","protected":false},"author":1,"featured_media":7788,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":[],"portfolio_category":[154],"portfolio_skills":[],"portfolio_tags":[251,249,638,735],"yoast_head":"\nSerravalle Designer OutletSerravalle Scrivia | Italy - HYDEA SpA<\/title>\n<meta name=\"description\" content=\"HYDEA carried out the Master plan, architectural design of the shopping centre from earlier concept stage to final design, supervision of works.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hydea.it\/en\/projects\/serravalle-designer-outlet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Serravalle Designer OutletSerravalle Scrivia | Italy - HYDEA SpA\" \/>\n<meta property=\"og:description\" content=\"HYDEA carried out the Master plan, architectural design of the shopping centre from earlier concept stage to final design, supervision of works.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hydea.it\/en\/projects\/serravalle-designer-outlet\/\" \/>\n<meta property=\"og:site_name\" content=\"HYDEA SpA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/hydea.spa\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-08T16:15:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.hydea.it\/wp-content\/uploads\/2017\/12\/SErravalle-Outlet-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@hydea_spa\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hydea.it\/en\/projects\/serravalle-designer-outlet\/\",\"url\":\"https:\/\/www.hydea.it\/en\/projects\/serravalle-designer-outlet\/\",\"name\":\"Serravalle Designer Outlet Serravalle Scrivia | Italy - HYDEA SpA\",\"isPartOf\":{\"@id\":\"https:\/\/www.hydea.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hydea.it\/en\/projects\/serravalle-designer-outlet\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hydea.it\/en\/projects\/serravalle-designer-outlet\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.hydea.it\/wp-content\/uploads\/2017\/12\/SErravalle-Outlet-cover.png\",\"datePublished\":\"2021-04-12T16:11:39+00:00\",\"dateModified\":\"2025-10-08T16:15:58+00:00\",\"description\":\"HYDEA carried out the Master plan, architectural design of the shopping centre from earlier concept stage to final design, supervision of works.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hydea.it\/en\/projects\/serravalle-designer-outlet\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hydea.it\/en\/projects\/serravalle-designer-outlet\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hydea.it\/en\/projects\/serravalle-designer-outlet\/#primaryimage\",\"url\":\"https:\/\/www.hydea.it\/wp-content\/uploads\/2017\/12\/SErravalle-Outlet-cover.png\",\"contentUrl\":\"https:\/\/www.hydea.it\/wp-content\/uploads\/2017\/12\/SErravalle-Outlet-cover.png\",\"width\":1000,\"height\":667,\"caption\":\"Serravalle Designer Outlet. 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